Smokescreens and snake oil: Shermer uses sleight of mouth to pre-emptively undermine dissent

Shermer falsely claimed to be an Adjunct Professor at Claremont Graduate University.

Professional ‘skeptic’ ditches science when it comes to 9/11, sticks to glib dismissals of ‘conspiracy theories’

By Craig McKee

Let’s call it “the Shermer Doctrine.”

If you are even considering challenging any aspect of mainstream “reality,” Michael Shermer is already working hard to discredit you. In fact, he started assaulting the public mind with his brand of pre-emptive psychological warfare long before the dissenting idea even began to form in your mind.

Operating under the guise of “rationality,” he seeks to undermine anyone who dares to step outside of official narratives. In his articles and talks, he puts great emphasis on what he claims are the perils of self-deception. But in doing so, he engages in actual deception.

The founder of Skeptic Magazine is a professional conspiracy denier. Name a potential conspiracy, and Shermer will tell you why it didn’t happen. But rather than offer actual evidence that can stand up to scrutiny, he’ll reach for a “humorous” one-liner that he knows will satisfy an uncritical audience.

For example, in his 2010 TED Talk “The pattern behind self-deception,” Shermer uses a joke to dispense with 9/11 truthers:

“They think it was an inside job by the Bush administration. You know how we know that 9/11 was not initiated by the Bush administration? It worked.”


The line gets a predictable laugh, as it is intended to do. But is the inherent argument rational? Or is it rhetorical manipulation? The audience members leave not only pleased with Shermer but with themselves. They get to feel superior to those incompetent government types who could simply never pull off a conspiracy this clever.

In his articles and presentations, Shermer offers colorful examples of “theories” that he claims have no credibility, and he deftly hints that these are typical of many or most “conspiracy theories.” Using one flimsy example or another, he guides the audience to pat dismissals of any challenges to mainstream narratives. After all, why go through the hard work of confronting real evidence when flippancy is so much more economical?

In the same TED Talk, Shermer uses as an illustration the unsubstantiated allegation that the Bush administration placed explosive devices in the levees around New Orleans so that the city would be flooded during Hurricane Katrina. He alleges that there are those who purport to have found some of these devices after the fact.

Why is this example typical? We never find out. We are just expected to accept that it is.

Rather than deal with the substance of arguments against any official story, Shermer will focus on why people believe the things that he insists are delusions, or he’ll push the idea that it would be too difficult for participants in a conspiracy to keep the secret. For him, it’s not about evidence, it’s about the psychological makeup of the people he is trying to discredit. He calls that science; others would call it misdirection.

Both in Skeptic and in his monthly column in Scientific American magazine, Shermer tackles all manner of “controversial” topics: UFOs, paranormal events, alternative medicine, evolution and creationism, religion and miracles, psychology and the brain, and product scams. And he’ll tell you he stands on the side of rationality while those he investigates deal in fantasy and “bad ideas.” In fact, in his first Ted Talk, given in 2006 and titled “Why people believe weird things,” Shermer referred to himself and other “debunkers” as “the Ralph Naders of bad ideas.” I think he meant this to sound like a good thing.

When Shermer isn’t debunking a bogus marijuana dousing rod or a grilled cheese sandwich alleged to sport the image of the Virgin Mary, he’s telling us we should accept official accounts of world-changing events like 9/11 and the assassination of John F. Kennedy. Not to do so, he contends, is to engage in illogical and delusional thinking.

For Shermer, it’s about patterns and how we often see them when they are not there. He has even invented his own words to describe the phenomenon. In his June 2009 article in Scientific American, “Why people believe invisible agents control the world,” Shermer defines his coined word “agenticity” as “the tendency to believe that the world is controlled by invisible intentional agents.” While that word is failing to catch on, he adds “patternicity,” which he defines as “the human tendency to find meaningful patterns in meaningless noise.” He imbues these conclusions with authority by making repeated references to the regions of the brain responsible for this erroneous pattern-seeking. It all sounds so scientific . . .

Shermer is forced to concede that the “noise” is not all meaningless, that real conspiracies do exist (citing the Lincoln assassination), and that caution is required to avoid rejecting the patterns that really are there. But despite acknowledging this, he goes on to give it negligible weight. Too bad he hasn’t invented a word for those who ignore evidence of conspiracies to reach conclusions that official stories are almost always right.

I propose “officialicity.”

There is no doubt, of course, that we humans sometimes do go beyond what actual evidence shows and identify patterns that don’t really exist. But he uses this fact as a convenient catch-all to explain why most “conspiracy theories” are false.

Shermer on 9/11

The 9/11 Truth Movement has certainly not escaped Shermer’s attention, as we see in a January 2017 article he wrote for Scientific American with the headline, “How to convince someone when facts fail: why worldview threats undermine evidence.”

In it, Shermer starts with a statement that is true of many people, not just those who are open to conspiracies:

“Have you ever noticed that when you present people with facts that are contrary to their deepest held beliefs they always change their minds? Me neither. In fact, people seem to double down on their beliefs in the teeth of overwhelming evidence against them. The reason is related to the worldview perceived to be under threat by the conflicting data.”

But isn’t this exactly what self-proclaimed “skeptics” like Shermer do? Not only do they reject out of hand the position that 9/11 was a false flag operation, but they won’t even look at the compelling scientific evidence that the three World Trade Center towers were brought down in controlled demolitions. Here, he gets to 9/11 specifically:

“The 9/11 truthers focus on minutiae like the melting point of steel in the World Trade Center buildings that caused their collapse because they think the government lies and conducts ‘false flag’ operations to create a New World Order.”

Focus on minutiae? Like science? The laws of physics?

Further, Shermer is saying that truthers start with the conclusion that the government lies and conducts false flag operations and that its purpose is to create a New World Order. A package deal. They then seek out evidence to confirm their belief, he asserts. While he doesn’t use the term, he is saying that the truther position is simply the result of “confirmation bias,” not science. He does not, however, feel the need to support this. Just saying it apparently makes it true.

He gives further examples like “climate deniers” and “Obama birthers” (neither of which I take a position on in this article). Again, Shermer accuses them of having a belief and looking for ways to make the facts align with that belief. And again, he does not support this contention. He writes of the first group:

“Climate deniers study tree rings, ice cores and the ppm of greenhouse gases because they are passionate about freedom, especially that of markets and industries to operate unencumbered by restrictive government regulations.”

And of the second:

“Obama birthers desperately dissected the president’s long-form birth certificate in search of fraud because they believe that the nation’s first African-American president is a socialist bent on destroying the country.”

So if you question climate change you must hate environmental regulations. And if you question whether the digital birth certificate on the White House web site really is the scan of a paper document from 1961, then you obviously have a paranoid hatred of socialists. Oh, and you’re a racist.

Shermer saves himself the bother of confronting evidence when he can just accuse those who have questions of allowing their biases to control how they approach controversial issues. Apparently, he lacks these biases . . .

Using these examples, Shermer attempts to support his statement that “proponents’ deepest held worldviews were perceived to be threatened by skeptics, making facts the enemy to be slayed.”

Get it? It’s the “skeptics” who have the facts. Those who challenge any official narrative only have deep world views and beliefs. According to him, it’s the “conspiracy theorists” who must slay the facts to prevent their beliefs from being contradicted.

Shermer’s brand of misdirection attempts to discredit those who challenge the government explanation for how the towers were brought down. And this is how he approaches any of the potential conspiracies he addresses.

But is it scientific to focus more on who is making a particular argument than on the quality of that argument? Does this approach match up with his self-professed reliance on evidence and actual research?

On the web site Skeptical about Skeptics, a profile-piece that is critical of Shermer offers these insights:

“He particularly warns his readers against people who have ideologies to pursue, whose pattern of thinking ‘consistently ignores or distorts data not for creative purposes but for ideological agendas.’ Unfortunately he himself has an ideology to pursue and makes untruthful and pseudoscientific claims.”

Serious charges have been leveled about Shermer’s honesty and his authenticity. For example, University of Lethbridge professor Anthony Hall (a contributor to this web site) and his then graduate student Joshua Blakeney challenged Shermer’s claim that he was an Adjunct Professor of Economics at Claremont Graduate University when he spoke at University of Lethbridge (in Alberta, Canada) in 2010.

Hall and Blakeney found that Shermer was not listed on the Claremont web site as being among the school’s adjunct professors. They contacted Jean Schroedel, the Dean of Claremont’s School of Politics and Economics, and asked about Shermer’s connection to the university, which happens to be the same institution that produced the 9/11 Truth Movement’s most esteemed researcher, David Ray Griffin.

Referring to Shermer, Schrodel wrote back: “I have absolutely no idea who this man is.”

The fact that Shermer was misrepresenting himself was confirmed when Hall wrote to Dr. Joseph C. Hough, Claremont’s president. Hough responded: “He [Shermer] does not hold any term or permanent appointment in the university.”

Blakeney wrote to Shermer, questioning the authenticity of his credentials, and he responded with this intriguing statement: “If I am, as some have suspected, an agent of disinformation for the U.S. government to divert attention away from the real 9/11 conspiracy, then you would think that they would have provided me with paperwork documenting my adjunct professorship not to mention my doctorate.”

One could also ask instead why a genuine truth seeking skeptic with a successful magazine and lucrative speaking career would need to lie about being a university professor.

On the question of his credentials, Shermer concluded with: “I have nothing to send you in that regard. I trust you will take my word for it.”

A revealing debate

Shermer has dealt with 9/11 in various forums. He and Richard Gage, founder Architects & Engineers for 9/11 Truth, debated this very topic on Oakland’s KKGN radio station back in 2008. This required Shermer to go into more detail about his positions, but his arguments showed the extent to which he pays lip service to science. Clearly, his goal is to poo-poo conspiracy theories, not to get to the truth.

For example, he couldn’t rebut Gage’s evidence for the use of thermite in the destruction of the three WTC towers, so he just offered this:

“You just get focused on thermite. I mean, who knows? I haven’t looked into it. What if you’re wrong? What if that isn’t what they saw? So what?”

What an extraordinary admission from someone who published an entire issue of his magazine on the 9/11 evidence. Of course, Gage never said that the whole case hinged on any one piece of evidence. But the evidence for the use of thermite is powerful, and Shermer could only deflect because he hadn’t bothered to do any research on the subject.

Let’s take a look at Shermer’s astonishing explanation for why the Twin Towers fell through the path of greatest resistance:

“Why would a building fall flat straight down? Why wouldn’t it topple over? We always picture in the old Japanese monster movies, you know, swiping the buildings away, and it topples over. The answer is that they are not a solid block of material. Almost 95 percent, about 90-95 percent, of an office building is empty air. They’re held together by these structural foundations and so forth, so they can’t fall right over; they have to collapse pretty much straight down.”

What? Was there some science in that explanation that I missed? If the towers “have to” collapse straight down, why haven’t other steel-framed skyscrapers done this after catching fire and burning for far longer? Why did this happen only on September 11, 2001? Shermer acts as if the only thing he has to explain about the destruction of the towers is why they didn’t fall sideways, as if swatted by Godzilla.

And this is because of all the air in the buildings?

Aside from the absurdity of this explanation, it’s an attempt to answer the wrong question. The issue for most in the 9/11 Truth Movement is not why the towers didn’t topple over, it’s why they came down at all.

In the debate, Gage gave this assessment of the WTC evidence, which was never adequately answered by his opponent:

“Most of our listeners don’t understand that Building 7 is a 47-story skyscraper a football field away from the North Tower. And it did collapse at freefall speed for the first 2 ½ seconds as is well documented by physicists, and in order for a building to collapse at freefall speed during that 2 ½ of the first seconds, the columns have to be removed. In other words, the building can’t fall at freefall speed and crush 40,000 tons of structural steel at 400 structural-steel connections per second. It has to slow down if it’s doing that work.”

How does Shermer explain the free fall? He doesn’t.

Every time Gage cited evidence that Shermer could not account for, he simply dismissed it or denied its existence. When Gage brought up the pools of molten iron found under all three WTC towers, Shermer said he hadn’t heard anything to support this claim. Before Gage could cite some of the dozens of accounts confirming the molten iron, Shermer pivoted to the subject of who Gage thinks brought the towers down and how they could have planted the explosives without being discovered. Obviously the Skeptic publisher was much more comfortable looking at these broad questions than he was the scientific ones within AE911Truth’s area of concentration.

Shermer worked hard to remain in his comfort zone as he reached for the familiar debunker argument that there was so much chaos going on that day, and that one would expect “anomalies.”

“There’s going to be so many anomalous things that happened, especially with so many people involved. So our minds search for these little anomalies, ignoring the vast majority of the evidence.”

Is that what our minds do? I wonder which part of the brain searches for anomalies and avoids evidence. Is it the pre-frontal cortex? The fusiform gyrus? The temporal lobe? And is it the left hemisphere or the right?

More to the point, I wonder which part automatically believes every official story and prefers glib one-liners to real evidence.

I bet Shermer could tell me.


  1. I’ve listened to the guy for 10 minutes; he’s a victim of religious abuse and practices the art of Riligiousity. The new neo-cons of the left with this pseudo-science moral superiority remind me of “manifest destiny”.

  2. Well, for now, I stopped reading at this line: ‘…Referring to Shermer, Schrodel wrote back: “I have absolutely no idea who this man is.” …’ That’s the end of the story about that guy for me – ahm, what’s his name again – Shamer?!? :>>> 😉
    Kind regards from Slovenia!

  3. This would-be emperor of rationality has no clothes. The naked body of an intellectual psychopath is pretty ugly. He’s not original in his psywar modus operandi. Note the Chomskian echoes in the dismissive “Who cares?”

  4. I thought Shermer had had some momentous weird and inexpiable experience that has made him relinquish or question his hard nosed skeptic stance? Obviously this doesn’t stretch to questioning official conspiracy theories?

    But I also found this article ignoring the ‘who done it’ part of the investigation which very much points to Zionist hands involved in this false flag! Why do you not mention this?

      1. But this is CRUCIAL!!

        This is the very thing we ‘conspiracy theorists’/’extremists have been warned about by ex prime minister David Cameron and his speech at the UN, and the current one, Theresa May! Being told we are AS bad as the ‘savage terrorists, ‘ISIS’ etc for saying such things.

        And isn’t Shermer Jewish…?

  5. Excellent job, Craig! I enjoyed the read.


    When Shermer isn’t debunking a bogus marijuana dousing rod or a grilled cheese sandwich alleged to sport the image of the Virgin Mary,

    Is this your brand of humor or did he really address those things?

  6. Great article Craig. Those of us who see through the fraud of 9-11-01 and other big lies must simply make people like this Michael Shermer scumbag irrelevant while we continue to share the truth with the world.

    1. Thanks, Michael. I agree. We do have to make people like him irrelevant. The trick is how to do that. Unfortunately, he and his ilk have much more visibility than anyone in the Truth Movement does. We have to point out his lies when he tells them, although the trick is to reach beyond the choir.

  7. Shermer came hatefully into view with his pretend friendship and then attack on David COLE back in the day. This connects to 911 in that both are parts of the same massive Lie-narrative needing ‘protection.’ His actions vouch for Barrie Z’s observed ‘psywar modus operandi’ and example Sunstein/Vermules ‘crippled epistemology.’ His claim to being ‘skeptic’ is tactic of control by claiming title – just as ‘adjunct professor’ is. Both are lies. Everybody knows, the real skeptics are those questioning OCT. Not defending it.
    Yep. Good read.

    1. Thanks, Fremo. Well said. And yes, I followed the Cole/Shermer story. Unfortunately, Cole is just as vitriolic in his attacks on “conspiracy theorists.” In fact, he sounds very much like Shermer. There’s some irony in there somewhere.

  8. Very sorry to hear that. Irony would be a polite word for it…I guess the Prussian Blue didn’t translate to the 6% molten iron microspeheres in the DUST…

  9. Thanks Craig, I was once a subscriber to Skeptic Magazine. When I saw Shermer deny that there was vast evidence of molten metal, in a debate with I have forgotten whom, I ended my subscription. I am an atheist and concerned about reality. I decided long ago that Shermer is a tool, I do not know for whom but a tool nonetheless. He disgusts me. Happy trails to you.

  10. Another fine article Craig! Shermer is yet another example of a debunker who is guilty of the very things he accuses truthers of.

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